Arsenal footballers could reportedly feature in promotional trailers for new movies after the club agreed on a partnership contract with Universal Pictures.
As part of the deal, the Premier League giants will help promote various Universal movies, and they have started doing just that as they took ‘minions’ onto the pitch on the final day of last campaign to boost the profile of the new Despicable Me 3 film.
As reported by the London Evening Standard, some of the Gunners’ top footballers could be used to star in trailers for future shows.
“This partnership with Illumination and Universal Pictures is the first of its kind for the club and one we are extremely excited about,” Arsenal’s chief commercial officer Vinai Venkatesham claimed after agreeing on a deal.
“It’s a fantastic opportunity for both the club and the studio to be introduced to new audiences, and we are already working closely with them to engage with our supporters in the UK and Ireland around their upcoming film releases.” – He Added,
The Gunners will have a documentary about their 1989 trophy win directed by Universal.
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